I-Media Productions


Photography & Marketing

The client

When it comes to building a brand, BMW stands for one thing: sheer driving pleasure. Sporting appeal and dynamic performance combine with superb design and exclusive quality to create the ultimate driving experience – and our team understood the time and effort needed to do a brand like BMW justice to support its rich history!

For two years, we traveled the US to capture photo and video content that showcased the elegance, style, and exhilaration of BMW, not in a sales environment, but in an awe-inspiring one! Through this project, we saw a groundswell of inspiration and passion for the brand’s 6 & 7 Series, reminding us why we love what we do, not to mention the energy and excitement BMW stands for.


See it live