Required fields not completed correctly.Compassion
October 3, 2009 Category: I-Media, Recent Work 1 Comment 
Recently I-Media Productions created a Promotional TVC for Compassion Australia, spreading the word about ‘Compassion Day’ an initiative to sponsor 1500 Children in Bangladesh and Ethiopia in one day.
Taking the importance of this message I-MP created a visual campaign for web, video and TV to spark inspiration and excitement about the day.
I-Media Productions travelled to Ethiopia and Bangladesh to film the different environments children live in, that of the streets to the homes and Compassion centres helping children in a very significant way.
Motion graphics can really help a promotion to stand out and tell a story, we decided to keep in line with Compassions graphic style and keep designs organic with a natural feel.
The Typography chosen reflected the innocence of the children animating in time to the music, keeping the story strong.
Animated white outlines around children were created to express the children involved in the compassion program compared to the children external to the compassion program. This is again emphasised when with floating type amongst children ravelled with joy in the compassion program.
Through a successful audio\visual campaign, Compassion Australia has reached out to change the lives of children for years to come, something of which I-Media Productions is proud to be apart of.
As an advocate for Compassion, and having volunteered at the Head Office in Newcastle, it was encouraging to see the number of children sponsored. I believe that you played a role in seeing those children sponsored through the creation of this video. It fits with Compassion’s other videos they have had created, and really speaks of the joy of the children.
Thank you for your efforts in making this video clip as impacting as it is.